a model of communication

A Little Bit of Background
This concept was presented to me by John Bennion, a professor of English at BYU. We discussed this in my Wilderness Writing class as well as in an earlier class connected to the INHUT program I was involved with over the summer.
The Concept
Basically, the proposed paradigm shift is basically interested in adding a third element, that of the medium, or mode of communication along with the idea of reality in the center. This addition changes the focus from the one-way “arrow” of sender-receiver to a triangle of interpretation all surrounding reality.
Application
The applications of this are perhaps most prevalent in regards to writing, where the individual is confronted with the question of communication and relationships with ideas, reality, and others.
For more information on the one who developed this idea, visit the link below to a brief biographical sketch of James Kinneavy.
http://www.utexas.edu/faculty/council/1999-2000/memorials/Kinneavy/kinneavy.html